| 健康产业营销人才需求调查研究 |
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| 引用本文： | 任建萍,卫萍,赵鑫,张良吉,颜丹丹,李宇阳,郭清.健康产业营销人才需求调查研究[J].健康研究,2012,32(3):220-223. |
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| 作者姓名： | 任建萍 卫萍 赵鑫 张良吉 颜丹丹 李宇阳 郭清 |
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| 作者单位： | 杭州师范大学健康管理学院,浙江杭州,310036 |
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| 基金项目： | 杭州师范大学攀登工程教改项目 |
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| 摘 要： | 目的 通过健康产业营销人才培养需方调查,为健康产业营销专业复合型高级专门人才的培养方案及课程设置提供参考和建议.方法 采用分层整群抽样的方法对杭州地区的健康管理公司及相关机构、健康体检中心和健康保险公司开展问卷调查.结果 68.9％的调查对象认为健康产业营销人才需求大；健康产业营销人才应具备的前3位知识分别是是健康保健知识、医学基础知识和营销学知识.结论 健康产业营销人才属于高素质营销管理人才,其培养要体现复合型、专业型和应用型的目标.
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| 关 键 词： | 健康产业 营销 人才需求 调查 |
A Survey Research on Talent Demand of Health Industry Marketing |
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| REN Jian-ping
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WEI Ping
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ZHAO Xin
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ZHANG Liang-ji
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YAN Dan-dan
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LI Yu-yang
,
GUO Qing.A Survey Research on Talent Demand of Health Industry Marketing[J].Health Research,2012,32(3):220-223. |
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| Authors: | REN Jian-ping WEI Ping ZHAO Xin ZHANG Liang-ji YAN Dan-dan LI Yu-yang GUO Qing |
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| Institution: | (College of Health Management,Hangzhou Normal University,Hangzhou,Zhejiang,310036,China) |
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| Abstract: | Objective To provide advices for inter-disciplinary talent training schemes and the course design for health industry marketing major.Methods Health management companies,health medical centers and health insurance companies in Hangzhou were surveyed by stratified cluster sampling method and questionnaire.Results 68.9% of respondents believed that health industry eagerly needs marketing talents who must own the knowledge of health care,medicine and marketing.Conclusion The training of health industry marketing talent should focus on the abilities of complex,profession and application. |
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| Keywords: | Health industry marketing talent demand investigate |
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