Schlaflabor

Today, every doctor is required to learn about economic concerns of his specialized area and to take any measures necessary. In the context of the pediatric sleep laboratory, an analysis showed that the number of patients in the sleep laboratory has been at a constant low level since 2003, but the prevalence can expect far more patients. Based on a regional analysis, only 15 of 46 pediatricians in Augsburg and 13 of 21 from the surrounding area refer patients to the pediatric sleep laboratory Josefinum. This indicates that 31 doctors from Augsburg and 8 from the surrounding areas are not aware of the diagnostic possibilities of the sleep laboratory or are not sufficiently informed about sleep-related breathing disorders/sleep disorders in children. These results require the discussion of marketing activities for the SGE (strategische/Gesch?ftseinheit, strategic business unit) ??sleep lab??. Based on target group segmentation, doctors have to be divided depending on their frequency allocation into primary, middle or low allocater, while parents are divided into parents of patients who are infants, infants in nursery school, school children, the early school years, and older children and adolescents. A marketing mix of the various elements offers potential for success in the areas business to business (B2B) and for business to consumer (B2C) sectors. This, however, also includes ethical, moral, and legal risks. Ultimately only institutionalized marketing controlling will be able to ensure that the marketing is established as a management function, forcing the ongoing development of a niche product.