| CRM系统应用于延续护理的实践 |
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| 引用本文： | 唐袁虹,何瑞英,陈侃.CRM系统应用于延续护理的实践[J].医院管理论坛,2014(6):47-49. |
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| 作者姓名： | 唐袁虹 何瑞英 陈侃 |
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| 作者单位： | 浙江省桐乡市中医医院 |
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| 基金项目： | 桐乡市科研基金资助项目,项目编号：201103172 |
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| 摘 要： | 延续性护理是整体护理的一部分及住院护理的延伸，使出院患者能在住院治疗后的恢复期中得到持续的卫生保健，从而促进患者的康复。医院作为一个特殊的服务机构，患者随访服务将成为医院在今后市场竞争中的重要因素，通过信息手段，建立医院客户关系管理系统，提高医院的核心竞争力。
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| 关 键 词： | 延续护理 客户关系管理CRM 电话随访健康教育 |
The Application of CRM System to Continuing Nursing |
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| TANG Yuan-hong,HE Rui-ying,CHEN Kan.The Application of CRM System to Continuing Nursing[J].Hospital Managemnet Forum,2014(6):47-49. |
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| Authors: | TANG Yuan-hong HE Rui-ying CHEN Kan |
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| Institution: | ( Tongxiang Chinese Medicine Hospital,Zhejiang) |
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| Abstract: | Continuing nursing is a part of holistic nursing and is the extension of inpatient nursing, which intends to ensure health care for discharged patients and promotes their recovery. As a special servicer, follow-up visit would become an essential factor for the competition among hospitals. Hospitals should improve their core competitiveness through informatization by establishing hospital Customer Relationship Management （CRM） system. |
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| Keywords: | Continuing nursing Telephone follow-up visit Health education |
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