2012年我国主要报刊结核病舆情监测情况分析

目的了解2012年我国结核病报道现状,为今后如何通过媒体倡导和提高公众对结核病的认识、加强政府对结核病的重视,提供参考依据。方法以"结核"为关键词每月对北京大学图书馆电子数据库中全国487家报刊刊登的媒体报道进行检索、筛选后进行分析。结果共监测结核病相关主题报道592篇,其中国家级报道27篇(4.6%),省/直辖市级152篇(25.7%),地市级413篇(69.8%);主题以"防治行动"最多,195篇(32.9%);体裁以消息最多,389篇(65.7%);时间以3月份的报道最多,310篇(52.4%)。不同级别报刊报道主题均以"防治行动"比例最多;不同体裁中除"知识普及"和"其他"外,其他主题报道均以消息为主;除"政策法规"和"科研成果"外,其他主题的报道均在3月份最多;除"政策法规"和"其他"主题外,其他主题报道均以信源不明比例最高。结论结核病健康传播从业人员在做媒体宣传时要更深入的了解各个媒体及其受众的特点和需求,培养新闻敏感性,借助政府部门或官员及相关领域专家等可靠信源,有针对性的为媒体提供素材从而引发媒体对结核病的深入了解和报道。

Public sentiment monitoring on TB among newspapers and periodicals in 2012

Objective To explore public sentiment on TB among newspapers and periodicals in 2012,and provide evidence for improving public awareness and enhancing government advocacy on TB.Methods 487 newspapers and periodicals were searched and analyzed with tuberculosis as keyword every month in an electronic database of Beijing University library.Results A total of 592 media reports were found with 27 reports（4.6%）in national level media,152 reports（25.7%）in provincial level and 413 reports（69.8%）in prefecture level.Out of the 592 media reports,there were 195 reports with the theme of TB control actions（32.9%）,389 short news（65.7%）,and 310 reports published in March（52.4%）.In regard of theme-wise analysis,TB control actions was the top theme in all different media levels.The maximum reports in all themes were short news except education and other.The maximum reports in all themes were published in Marchexcept Policy and Regulation and Scientific Research.The maximum reports of all themes were unknown information source except Policy and Regulation and Other.Conclusion Health communication professionals in TB control need to understand the characteristics and demands of all kinds of media and their audiences,cultivate news sensitivity,and rely on trusted information source such as government officials and experts to provide interested source materials for media for in-depth reports.