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The Influence of Advertising on Tobacco Consumption: a reply to Boddewyn |
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| Authors: | JANE CHETWYND RODERICK J. BRODIE ROBIN HARRISON |
| Affiliation: | Senior Lecturer, Department of Community Health and General Practice, Christchurch School of Medicine, Christchurch, New Zealand;Professor of Marketing and International Business, University of Auckland, Auckland, New Zealand;Lecturer, Department of Economics, University of Canterbury, Christchurch, New Zealand |
| Abstract: | This paper presents a rejoinder to Boddewyn's critique of our earlier work. We show that many of his concerns are unfounded or have been addressed in our subsequent work. Our original conclusion that cigarette advertising has a significant effect on aggregate consumption remains unchanged. We concede that the analysis could be improved by a fuller data set and appeal to the tobacco industry to open their data for independent analysis. |
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