| 基于SWOT分析某专科医院发展方向 |
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| 引用本文： | 李啸林,孙建平,唐雪莲. 基于SWOT分析某专科医院发展方向[J]. 现代医院管理, 2012, 10(2): 32-34 |
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| 作者姓名： | 李啸林 孙建平 唐雪莲 |
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| 作者单位： | 中国医学科学院皮肤病医院,南京市,210042 |
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| 摘 要： | 在深化医药卫生体制改革的背景下，通过SWOT分析，进一步了解该专科医院的内部优势、劣势，外部存在的机会和威胁，提出该专科医院今后一段的发展目标和方向，以便在激烈的医疗市场中保持可持续发展。
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| 关 键 词： | SWOT分析 专科医院 发展方向 品牌建设 |
| 收稿时间： | 2012-02-15 |
On Development Direction of Specialized Hospitals Based on SWOT Analysis |
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| LI Xiao-lin , SUN Jian-ping , TANG Xue-lian. On Development Direction of Specialized Hospitals Based on SWOT Analysis[J]. Modern Hospital Management, 2012, 10(2): 32-34 |
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| Authors: | LI Xiao-lin SUN Jian-ping TANG Xue-lian |
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| Affiliation: | (Skin Diseases Hospital, Chinese Academy of Medical Sciences ,Nanjing 210042, China) |
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| Abstract: | In the background of deepening the reform of medical health system and to learn further about the internal advantages and disadvantages in specialized hospitals, the external opportunities and threats, the authors, by means of SWOT analysis,propose the further developmental goals and direction so as to keep the sustainable development in the fierce medical market. |
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| Keywords: | SWOT analysis specialized hospital development direction brand construction |
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