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Addressing the Nursing Shortage: A Critical Health Care Issue
Authors:Michael J. Dotson  Dinesh S. Dave  Joseph A. Cazier
Affiliation:1. Department of Marketing , John A. Walker College of Business, Appalachian State University , Boone , North Carolina dotsonmj@appstate.edu;3. Department of Computer Information Systems , John A. Walker College of Business, Appalachian State University , Boone , North Carolina;4. Office of the Dean, John A. Walker College of Business, Appalachian State University , Boone , North Carolina
Abstract:This article explores factors that influence a nurse's choice between working in a rural and an urban area. Understanding how nurses make the choice of which type of environment is critical to addressing this shortage, especially in these hardest hit rural areas. A comprehensive literature review suggested a number of factors worthy of investigation. These factors were assessed through six focus groups and a survey. Results suggest that native geographic preferences dominate, but that value congruence, economics, work facilities and stress all play a significant role in the decision when choosing between an urban and rural work environment.
Keywords:nursing shortage  retention  recruitment  rural health care  value congruence
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