湖南开发铁皮石斛中医药文化旅游产品潜力分析

铁皮石斛是一种名贵中药材，在抗衰老、抗肿瘤、降低血糖等方面有较好的作用，被列为中华“九大仙草”之首，具有很强的中医药文化特色。湖南在铁皮石斛种植、加工及文化基地建设等方面已取得很好成绩，进一步将铁皮石斛与中医药文化融合发展，能够开发出一系列具有携带方便、服用习惯、适用人群广等特点的中医药文化旅游产品。合理地将铁皮石斛种植与生态休闲有机结合，加强铁皮石斛科普馆建设，将“现代养生宜养阴”当代养生观纳入湖南中医药文化旅游的重要内容之一，具有很好的旅游产品开发潜力，符合现代人们生活的需要，有望带动湖南旅游产业的发展。

Analysis on Potential of TCM Cultural Tourism Product of Dendrobium officinale Exploited in Hunan Province

Dendrobium officinale is a kind of precious Chinese herbal medicine, which has good effects on the anti-aging, antineoplastic, and blood glucose reducing treatment. It has been listed in the top of “Nine Magic Herbs”, with significant cultural features of traditional Chinese medicine （TCM）. Planting, processing, and cultural base construction of Dendrobium officinale in Hunan Province have obtained great achievements. Further combination of Dendrobium officinale with TCM culture will develop a series portable and convenient tourism products with the features of wide taking habits and large intended population. The planting of Dendrobium officinale should be integrated with ecofallow organically; the construction of science museums about Dendrobium officinale should be improved; the modern view on health maintenance “Health maintenance should focus on Yin nourishment” should be included in TCM cultural tourism in Hunan Province. All of these can improve the potential of tourism product development, meet the living requirements of modern people, and drive the development of tourist industry in Hunan Province.