| 基于医院软实力的医院品牌建设思考 |
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| 引用本文： | 白雪,向伟,张晋.基于医院软实力的医院品牌建设思考[J].中国医院,2010,14(12):39-41. |
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| 作者姓名： | 白雪 向伟 张晋 |
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| 作者单位： | 华中科技大学同济医学院医药卫生管理学院,430030,武汉市航空路13号 |
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| 基金项目： | 浙江省医院协会扬子江研究基金项目"医院软实力评价模型及实施路径研究" |
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| 摘 要： | 介绍了医院软实力及品牌的相关概念,通过引入软实力概念,建议依托软实力对医院品牌进行建设,加强医院精神文化建设,统一组织成员价值观,提高员工思想道德水平,掌握科学的管理模式,从而建设强而有力的医院品牌。
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| 关 键 词： | 软实力 医院品牌 |
Thoughts on hospital brand building based on hospital soft power |
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| BAI Xue,XIANG Wei,ZHANG Jin.Thoughts on hospital brand building based on hospital soft power[J].Chinese Hospitals,2010,14(12):39-41. |
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| Authors: | BAI Xue XIANG Wei ZHANG Jin |
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| Institution: | School of Health Management,Tongji Medical College,Huazhong University of Science and Technology,No.13,Hangkong Road,Wuhan,430030,Hubei Province,PRC |
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| Abstract: | Relative conceptions of hospital brand and soft power were introduced.Based on soft power conception,suggestions on hospital brand building were discussed.That strengthening spiritual culture,shaping unified value in organization,improving staff＇s moral and developing scientific management mode can help building powerful hospital brand. |
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| Keywords: | soft power hospital brand |
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