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中医药服务产品商品化是开展国际服务贸易的核心要素
引用本文:李振吉 黄建银 徐春波 陈立新 邹建华 王 晶 王 璐. 中医药服务产品商品化是开展国际服务贸易的核心要素[J]. 世界中医药, 2013, 8(8): 880-886
作者姓名:李振吉 黄建银 徐春波 陈立新 邹建华 王 晶 王 璐
作者单位:李振吉 (世界中医药学会联合会,北京,100101); 黄建银 (世界中医药学会联合会,北京,100101); 徐春波 (世界中医药学会联合会,北京,100101); 陈立新 (世界中医药学会联合会,北京,100101); 邹建华 (世界中医药学会联合会,北京,100101); 王晶 (世界中医药学会联合会,北京,100101); 王璐 (世界中医药学会联合会,北京,100101);
摘    要:本文从国际服务贸易的视角重新审视中医药服务,用商品、价值、贸易、市场、销售、盈利等市场经济的理论,重新认识中医药服务贸易活动。提出了完善服务产品理论,创新服务产品是国际服务贸易发展的驱动力的观点。从商品的形态、商品的价值以及有形和无形产品的特点和关系的阐述,介绍了中医药国际服务贸易与服务产品的特点以及中医药服务产品商品化的基本要求。中医药服务产品商品化的方法包括服务项目单元化和构建服务包等方法。并且介绍了中医药服务产品商品化步骤,包括选项、命名、制定中医药服务产品的标准规范,明确产品的属性、确定服务产品的使用范围、中医药服务产品的市场准入和上市后评价等步骤。

关 键 词:中医药服务  国际服务贸易  商品化
收稿时间:2013-07-16

Commercialization of Chinese Medicine Service Products is Key Point to International Trade in Service
Li Zhenji,Huang Jianyin,Xu Chunbo,Chen Lixin,Zou Jianhu,Wang Jing,Wang Lu. Commercialization of Chinese Medicine Service Products is Key Point to International Trade in Service[J]. World Chinese Medicine, 2013, 8(8): 880-886
Authors:Li Zhenji  Huang Jianyin  Xu Chunbo  Chen Lixin  Zou Jianhu  Wang Jing  Wang Lu
Affiliation:(World Federation of Chinese Medicine Societies,Beijing 100101,China)
Abstract:This paper scanned and re-examined Chinese medicine service from the perspective of international trade in service,and reconsidered Chinese medicine activities of trade in service,based on the market economic theories of goods,value,trading,marketing,sale and profit.We put forward the opinion on fulfilling and constructing service product theory,and that innovating service product is the actuating force of international trade in service.Based on the goods form,goods value,and the characteristics and relation of tangible products and immaterial products,we introduced the characteristics of Chinese medicine international trade in service and service product,and basic requirements of Chinese medicine service product commercialization,of which the methods are service items unitization and construction of service package,et al.The paper also introduced the commercialization steps of Chinese medicine service products,including selection,nomination,standards and rules of producing Chinese medicine service products,clarifying the nature of products,regularizing the range of application,market access of Chinese medicine service product,and evaluation after marketing,and other related steps.
Keywords:Chinese medicine service  International trade in service  Commercialization
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