图片对读者可信度知觉影响的实验研究

目的 探讨新闻图片对读者可信度的影响情况.方法 应用E- Prime软件,在计算机上操作.通过对120名被试在不同阅读条件(有无图片)下对新闻材料相信度的判断进行测验.结果 ①被试倾向于相信有图组新闻的真实性高于无图组新闻,差异显著(t＝2.827,P＜0.01);②两组实验中,被试对娱乐类新闻的相信度均低于社会类新闻...

The Experimental Study on the Perceived Impact on Readers' Credibility from Pictures

Objective To explore the effect of news pictures on readers＇ trust. Methods Experimental programs designed by E -Prime ,computers were used. The study tested the trust degree for news of readers in different reading environments in 120 normal college students participated. Results ①The pictures effect was found, readers preferred to believe the news with pictures compared with the news without pictures（t= 2. 827,P〈0.01）;②It was hard for readers to believe social news,even harder for them as entertainment news was concerned ,but there was no significant difference by t-test （t =-0. 434 ,P〉0. 05） ;③The factor of gender played an unimportant role on readers＇ judgment on different news（t=-0. 434,P〉0. 05） ④There was no significant difference on the readers＇ experience（F=0. 513,P〉0. 05） . Conclusion Pictures have an positive effect on readers＇ trust ;The factor of gender and readers＇ experience have a little effect on trust degree.