提高选题策划质量 提升行业期刊品牌影响力——以金属加工杂志社实践为例

【目的】 探讨行业期刊进行选题策划的方法,提升选题策划的质量。【方法】 利用互联网技术及新媒体资源,结合金属加工杂志社选题策划实例,归纳出几种选题策划的途径及方法。【结果】 结合行业热点进行选题策划,注重实效性和内容深度,提升期刊内容的可读性,可使期刊获得更多读者的关注和认可,提升期刊的行业影响力。【结论】 提高选题策划质量,可有效提升期刊内容的可读性,从而进一步提升期刊在行业的影响力。

Improve the quality of topic selection and planning,and enhance the brand influence of industry journals: Taking the practice of Metal Working Magazine Agency as an example

Purposes] This paper aims to explore the methods of topic selection and planning of industry journals to improve the content quality of topic selection and planning. Methods] Combining with the example of topic selection and planning of Metal Working Magazine Agency, we summarized the paths and methods of topic selection and planning based on the internet technology and new media resources. Findings] The topic selection and planning is based on the industry hotspots, focusing on effectiveness and content depth, and improving the readability of journal content, which will enable the journals to gain more readers' attention and recognition, and enhance the industry influence of the journals. Conclusions] To improve the quality of topic selection and planning can effectively improve the readability of journal content and further enhance the influence of journals in the industry.