我国科技期刊新媒体发展现状的问卷调查与分析

【目的】 调研中国科技期刊新媒体发展现状,对发现的问题加以分析并提出建议,以期为中国科技期刊新媒体建设提供参考与助力。【方法】 应用问卷调查方法了解中国科技期刊新媒体发展现状,应用统计分析方法对问卷调查所得数据进行整理分析,发现问题并据此提出建议。【结果】 中国科技期刊的新媒体建设取得了一定的成果,但在传播模式、盈利模式、人才队伍、保障条件方面还存在创新性不够、缺乏专业人才、还没有统筹规划与稳定支持等问题。【结论】 中国科技期刊探寻新媒体发展路径要有突破性创新;着力构建新媒体专业人才队伍;在主管单位层面建立新媒体统一管理平台。

Development status of new media in scientific journals of China: Based on the results of questionnaire survey

Purposes] This paper aims to investigate the status quo of new media development of scientific journals in China, analyze the existing problems, and propose the corresponding suggestions, so as to provide reference and assistance for the construction of new media of scientific journals in China. Methods] We used questionnaire survey to understand the current situation of the development of new media in scientific journals of China, applied statistical analysis to sort out and analyze the data obtained from the questionnaire survey, found the existing problems,and proposed the corresponding suggestions. Findings] Scientific journals in China have achieved certain results in the construction of new media, but still need to improve in terms of transmission pattern, profit model, talent team, and guarantee conditions in the context of new media. Conclusions] Scientific journals in China must have breakthrough innovations in exploring new media development paths, focus on building a team of new media professionals, and establish a unified management platform for new media by superior departments.