科技期刊传播力评价要素探讨

【目的】基于面向读者的调研数据分析,识别科技期刊传播力评价要素,为科技期刊出版单位提升科技期刊传播力提供借鉴和参考。【方法】采用文献调研法总结科技期刊传播力的概念和相关评价指标,并将相关评价指标转化成问卷调查题目,通过读者问卷调查识别科技期刊传播力评价要素。【结果】通过SPSS和Mplus软件统计发现,读者关注的科技期刊传播力可归纳为传播效果、传播能力和传播资源3个评价要素,且这3个要素之间有相关性。【结论】科技期刊传播力评价要素从期刊学术影响力、期刊知识传播能力和论文信息3个方面被读者感知并反映出来,建议科技期刊从传播资源入手提升传播力。

Discussion on evaluation elements of the communication power of scientific journals

Purposes] Based on the analysis of reader-oriented research data, the evaluation elements of the communication power of scientific journals are identified, so as to provide references for publishers to improve the communication power of scientific journals. Methods] By using the method of literature research, the concept and related evaluation indicators of the communication power of scientific journals were summarized, the relevant evaluation indicators were transformed into questionnaire questions, and the evaluation elements of the communication power of scientific journals were identified through the readers' questionnaire survey. Findings] Through the statistics of SPSS and Mplus software, it is found that the communication power of scientific journals concerned by readers can be divided into three evaluation elements: communication effect, communication ability, and communication resources, and there is a correlation among these three elements. Conclusions] The evaluation elements of communication power of scientific journals are perceived and reflected by the readers from three aspects: the academic influence of journals, the ability of knowledge dissemination, and the information of papers, so scientific journals should improve the communication power from the perspective of communication resources.