| 医患关系定位与医院服务理念的表达 |
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| 引用本文： | 许红民.医患关系定位与医院服务理念的表达[J].解放军医院管理杂志,2008,15(12):1145-1146. |
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| 作者姓名： | 许红民 |
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| 作者单位： | 解放军总医院医技部,北京,100853 |
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| 摘 要： | 医院的服务对象应视为“顾客”，意为“惠顾的宾客”；医院的服务理念，可通过多种载体（建筑设施、就医流程、医疗环境、标识标语、服务模式、员工形象等）予以恰当地表达，从而使服务对象能切实感受到。
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| 关 键 词： | 医院 服务理念 表达 医患关系 |
Doctor-patient relationship and Expression of Medical Service Ideas in Hospital |
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| XU Hong-min.Doctor-patient relationship and Expression of Medical Service Ideas in Hospital[J].Hospital Administration Journal of Chinese People's Liberation Army,2008,15(12):1145-1146. |
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| Authors: | XU Hong-min |
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| Institution: | XU Hong -min (Department of Medical Technology, General Hospital of PLA, Beijing 100853) |
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| Abstract: | People being in the service of hospital should be regarded as ＂customers＂ Patronage guests＂ Service idea of hospital can be expressed by service carriers, such as building, facilities, flow - sheet, environment, guiding sign and slogan, service mode for receiving medical treatment, the staff image, etc. And the expression should be presented properly in each link of the medical process, so as to be felt by service target. |
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| Keywords: | hospital service ideas expression doctor - patient relationship |
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