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“冬梅护理”品牌模式的实践与探索
引用本文:苏冬梅,苏静.“冬梅护理”品牌模式的实践与探索[J].中国护理管理,2013,13(4):107-108.
作者姓名:苏冬梅  苏静
作者单位:1. 鄂州市中心医院护理部,436000湖北省
2. 鄂州市中心医院骨科,436000湖北省
摘    要:目的:通过探索建立"冬梅护理"品牌模式,提升护理人员的整体素质,提高患者对护理工作满意度。方法:从2004年起至今,通过4个阶段建立并完善"冬梅护理"品牌模式。结果:"冬梅护理"团队成员的整体素质普遍提升,患者、家属及社会对护理工作满意度均有提高。结论:"冬梅护理"品牌经8年来的实践与探索,达到了患者满意、群众满意、社会满意、政府满意的目标,为医院赢得了良好的声誉。

关 键 词:“冬梅护理”  品牌模式  实践  探索

The practice and exploration of "Dong Mei Nursing" brand model
SU Dong-mei , SU Jing.The practice and exploration of "Dong Mei Nursing" brand model[J].Journal of Chinese Nursing Management,2013,13(4):107-108.
Authors:SU Dong-mei  SU Jing
Institution:(Ezhou Central Hospital, Hubei province, 436000 China)
Abstract:Objective: To promote the quality of nursing staff and the satisfaction rate of patients through the exploration and establishment of"Dong Mei Nursing " model. Methods: Since 2004, the model was established and improved through four stages. Results: There had significant improvement in the overall quality of nursing staff. The satisfaction rates of patients, general population, and the society were also increased. Conclusion: The "Dong Mei Nursing" brand model has been confirmed by patients and society, and obtained a perfect reputation in 8 years' exploration and practice.
Keywords:"Dong Mei Nursing"  brandmodel  practice  exploration
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