Attentional Effects on Sexual Arousal

Lang's theory on emotions was applied to the sexual response: the cognitive processing of information on sexual responses (in contrast to information on sexual stimuli) was predicted to elicit the sexual response. Each of 48 men and 48 women imagined a sexual interaction, looked at a series of slides, and listened to an erotic story. Subjects were instructed to attend to images of sexual stimuli or to images of sexual stimuli plus responses. During imagery the genital response and the experience of sexual arousal were stronger when subjects focused on stimuli plus responses than when they focused on stimuli only. This effect occurred in both men and women. During slides and story a similar effect was found in men, but not in women. The genital response and the experience of sexual arousal were found to correlate more strongly when attentional focus was on stimuli plus responses instead of on stimuli only: in women, and, although marginally significant, also in men.