Influences on intention to reduce dietary intake of fat and sugar |
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| Affiliation: | 1. Department of Health Promotion and Education, School of Public Health, Health Sciences Building, University of South Carolina, Columbia, South Carolina 29208;2. Department of Nursing, Liberty University, Lynchburg, Virginia 24506;1. Department of Pediatrics, Kochi Medical School, Kochi University, Kohasu, Oko-cho, Nankoku, Kochi 783-8505, Japan;2. Department of Pediatrics, Sapporo Tokushukai Hospital, Oyachi E1-1-1, Atsubetu-ku, Sapporo, Hokkaido 004-0041, Japan;1. Clinical and Population Perinatal Health Research, Kolling Institute of Medical Research, Building 52, University of Sydney at Royal North Shore Hospital, St Leonards 2065, New South Wales, Australia;2. Centre for Evidence Based Medicine, Morsani College of Medicine, University of South Florida, 3515 East Fletcher Avenue, MDT 1201, Tampa, FL 33612, USA;1. Department of Biomedical Genetics and University of Rochester Stem Cell and Regenerative Medicine Institute, University of Rochester Medical Center, Rochester, NY 14642, USA;2. Department of Pathology, Ohio State University Wexner Medical Center, 410W 10th Avenue, E403 Doan Hall, Columbus, OH 43210-1240, USA;3. University of Michigan Tech Transfer, 1600 Huron Pkwy, 2nd Floor, Building 520, Ann Arbor, MI 48109-2590, USA;4. Department of Radiation Oncology, University of Maryland School of Medicine,10 South Pine Street, MSTF Room 600, Baltimore, MD 21201, USA;5. Department of Neurology, Massachusetts General Hospital, Harvard Medical School, 55 Fruit Street, Yawkey 9E, Boston, MA 02114, USA;6. Harvard Medical School, Department of Cell Biology 240 Longwood Avenue Building C1, Room 513B Boston, MA 02115, USA;7. University of Colorado School of Medicine, Division of Hematology, 12700 E. 19th Avenue, Campus Box F754-AMCA, Aurora, CO 80045, USA;1. Discipline of Pharmaceutical Sciences, School of Health Sciences, University of KwaZulu-Natal, Private Bag X54001, Durban, 4000, South Africa;2. Dept. of Physics, Yuvaraja''s Constituent College, Mysore University, Mysore, Karnataka, India;1. The Methodology Center and Prevention Research Center, Pennsylvania State University, University Park, PA, USA;2. Department of Sociology and Criminology, Pennsylvania State University, University Park, PA, USA;3. Department of Human Development and Family Studies and Prevention Research Center, Pennsylvania State University, University Park, PA, USA;1. School of Biochemical Engineering, Anhui Polytechnic University, 8 Zheshan Road, Wuhu, Anhui, 241000, People’s Republic of China;2. Key Laboratory of Food and Biotechnology, School of Food and Biotechnology, Xihua University, Chengdu, 610039, People’s Republic of China;3. Key Laboratory of Industrial Biotechnology, Ministry of Education, School of Biotechnology, Jiangnan University, Wuxi, 214122, People’s Republic of China |
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| Abstract: | A theoretical understanding of factors influencing nutrition behavior can potentially enhance the effectiveness of educational strategy design. This cross-sectional study used the Ajzen and Fishbein theory of reasoned action to examine specific factors influencing intentions to reduce dietary intake of fat and sugar (“dieting”). A questionnaire was developed to measure belief, value and social influences on intention to reduce fat and sugar intake; the behavioral intention (BI) to reduce fat and sugar intake; and current self-reported fat and sugar restriction. The subjects were university health and non-health majors. Regression analysis revealed that both subjective norms and attitudes toward the behavior predicted the subject's intention to reduce fat and sugar intake. For health majors, the attitude toward the behavior was more influential in predicting BI; for the non-health majors, the subjective norm was more important. Those reporting current restriction of fat and sugar intake also had significantly more positive behavioral beliefs about health benefits than those not reporting restriction. Implications for the development of educational programs include the importance of identifying primary motivational factors (attitudes or social influences), and specific belief and value perceptions for intervention in targeted populations. |
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