基于自媒体的中医药治未病知识传播规律探究

为更有效弘扬和传播中医药治未病思想,基于自媒体环境中信息传播模式,借助微信公众号、百家号、头条号等诸多平台,研究如何利用自媒体,将中医药治未病思想的传统特色和优势与现代科技结合,使有关信息得以大量地、源源不断地呈现在读者面前,让读者从被动接受信息变为主动分享信息,是推动中医药治未病知识传播模式创新的可行方法.

Research on the Dissemination Law of Traditional Chinese Medicine Knowledge on Preventive Treatment of Disease Based on We-Media

In order to carry forward and spread the thought of preventive medicine more effectively, based on the information dissemination mode in the We-Media environment, and with the help of WeChat Official Account, BaiduBaijia, Toutiao and other platforms, this paper studies how to use self-media to combine the traditional characteristics and advantages of preventive medicine with modern science and technology, so that relevant information can be presented to readers in large quantities and continuously, and readers can change from passive information reception to active information sharing, which is a feasible method to promote the innovation of knowledge dissemination mode of preventive medicine.