中医药文化传播视角下中医故事双语漫画制作的探索

对中医药文化传播现状以及传播策略进行简要回顾,对漫画在中国传统文化传播中的应用情况进行简要分析和总结,发现将中医药文化与漫画和"互联网+"产业相结合对中医药文化传播具有积极意义及可行性.文章基于中医药文化传播视角,试图创新中医药文化传播形式,探索中医故事双语漫画的制作方法,以期推动中医药文化的国际传播.

Exploration on Bilingual Cartoon Production of Traditional Chinese Medicine Stories from the Perspective of Traditional Chinese Medicine Culture Transmission

Through a brief review of the current situation and transmission strategies of traditional Chinese medicine culture,and a brief analysis and summary of the application of cartoons in the transmission of traditional Chinese culture,this paper finds that the combination of traditional Chinese medicine culture,cartoons and“Internet+”industry has positive significance and feasibility for the transmission of traditional Chinese medicine culture.Based on the perspective of traditional Chinese medicine culture transmission,this paper attempts to innovate the transmission mode of traditional Chinese medicine culture and explore the production method of bilingual cartoons of traditional Chinese medicine stories,so as to promote the international communication of traditional Chinese medicine culture.