社交媒体在医患沟通中的应用探讨

传统的医患沟通方式受到了沟通时间短、沟通范围窄的限制，已不能满足患者对于医患沟通的需求。伴随网络技术的发展，社交媒体在医疗服务领域的应用范围扩大，借助社交媒体开展医患沟通具有一定的适用性与可行性。通过分析传统医患沟通方式的局限性，借鉴社交媒体在医疗服务领域的应用经验，提出借助社交媒体主动推送信息、加强医患互动；开展院前、院后沟通，扩展沟通范围；收集患者意见，受理患者投诉的医患沟通策略。

A Discussion on the Application of Social Media in Doctor-patient Communication

The traditional ways of doctor -patient communication , are limited by the communication time and scope , both of them have been unable to meet the patients＇communication needs .With the continuous development of network , social media extends the application scope in the field of healthcare .The application of social media in doctor-patient communication has some applicability and feasibility .This paper analyzes the limitations of tradi-tional doctor-patient communication , tries to apply the experience of social media in the field of healthcare , and puts forward some new application strategies：push information initiatively and enhance the doctor -patient interac-tion;carry out pre-hospital and aftercare communication to extend communication scope; collect feedbacks from patients and handle patients＇complaints.