消费者营养标签使用情况的影响因素调查与研究

目的 了解消费者对营养标签的认知程度,对目前消费者营养标签使用情况的影响因素进行分析,为营养标签的推广宣传提供依据.方法 在上海市卢湾区瑞金、淮海、打浦、五里4个街道,以问卷调查的方式对1141名消费者进行调查.结果 调查对象中能正确理解营养标签的消费者仅占5.8％(44/756),认为营养标签标注有必要的消费者占82.0％ (620/756),在购买食品时有因营养标签而影响购买决策的消费者占30.3％ (189/623).经Logistic回归分析,年龄(OR=0.962,95％ CI:0.933～0.992)、受教育程度(OR=0.270,95％ CI:0.084～0.866)、营养知识知晓情况(OR=0.949,95％ CI:0.915～ 0.985)、认为是否有必要标注营养标签(OR =0.912,95％ CI:0.895～0.941)4个因素为营养标签使用情况的影响因素.结论 消费者对营养标签的认知度虽然很高,但是能真正理解营养标签并且运用的程度还不是很高,需加强宣教和指导,普及营养知识,使得消费者能够使用营养标签这一便捷工具来合理膳食.

Investigation of the influential factors on consumer's use of nutrition labeling

Objective To investigate the status of consumers＇ knowledge,attitude and practice（KAP） towards nutrition labeling and the influential factors.To provide the basis for the nutrition labels＇ promotion.Methods A questionnaire survey was conducted among 1 141 consumers in Luwan District,Shanghai.Results Only 5.8% of the consumers understood the nutrition labeling completely.82.0% of the consumers regarded it necessary on the usage of the nutrition labeling.In the purchase of food,30.3% of consumer＇s purchase decisions were affected by nutrition labels.The result of multivariate Logistic regression showed that the following factors were significantly associated with the effect： age（OR=0.962,95% CI：0.933～0.992）,education（OR=0.270,95% CI：0.084～0.866）,understanding of basic nutrition knowledge（OR=0.949,95% CI：0.915～0.985） and the attitude toward the essentiality on nutrition labeling（OR=0.912,95% CI：0.895～0.941）.Conclusions The level of knowledge and practice about nutrition labeling was high among consumers,but only a few of them understood the nutrition labeling completely.It is necessary to implement nutrition and health education aimed at promoting consumers＇ knowledge and scientific practice about nutrition labeling.