| 中医药院校市场营销专业课程体系改革和优化的研究 |
| |
| 引用本文： | 吴春英,;朱立华,;杨岩涛. 中医药院校市场营销专业课程体系改革和优化的研究[J]. 中国中医药现代远程教育, 2014, 0(13): 144-146 |
| |
| 作者姓名： | 吴春英, 朱立华, 杨岩涛 |
| |
| 作者单位： | [1]湖南中医药大学管理与信息工程学院,长沙410208; [2]湖南省中医药研究院,长沙410208; [3]湖南中医药大学药学院,长沙410208 |
| |
| 基金项目： | 湖南中医药大学教学改革研究项目[No：2011-JG019] |
| |
| 摘 要： | 随着医药营销专业人才需求的不断增加,中医药院校市场营销专业应强调中医药特色,以培养既懂得医药知识,又具有丰富营销理论和技能的复合型医药营销人才为目标,进行课程体系的改革和优化.
|
| 关 键 词： | 中医药院校 市场营销专业 课程体系 改革 优化 |
Study on the Reform and Optimization of Curriculum System of TCM College Marketing Professional |
| |
| Affiliation: | Wu Chunyin Zhu Lihua Yang Yantao (1 College of Management and Informattkrn Engineering, Hunan University of Chinese Medicine Changsha,410208,China;2 Hunan Academy of Chinese Medicine Changsha, 410208,Chinch;3 College of Pharmacy, Hunan University of Chinese Medicine. Changsha, Hunan 410208,China) |
| |
| Abstract: | With the increasing demand for marketing professionals in medicine, Traditional Chinese Medicine college marketing professional should emphasize the characteristics of traditional Chinese Medicine, reform and optimize the curriculum system in order to cultivate the compound medicine marketing talents not only understand medical knowledge, but also with rich marketing theory and skills. |
| |
| Keywords: | college of traditional Chinese Medicine Marketing professional Curriculum system Reform optimization |
| 本文献已被 CNKI 维普 等数据库收录！ |
|
