A 'component circuit approach' to needs assessment and strategy selection in health promotion |
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| Authors: | EGGER GARRY; SPARK ROSS; DONOVAN ROBERT J |
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| Institution: | Centre for Health Promotion and Research Sydney, Australia
Northern Territopy Department of Health and Community Services Darwin, Australia
Donovan Research Marketing and Communications Research Consultants Australia |
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| Abstract: | An approach to formative research in health promotion is describedwhereby significant ‘components’ in the field areidentified and involved as part of a circuit, to test and generateideas. The underlying model is similar to corporate planningprocedures whereby relevant ‘stakeholders’ are identified,and their need and interactions taken into account in generatingthe organization strategic plans for achieving its corporategoals. The process involves aspects of quantitative and qualitativeresearch, the mix of which can vary according to the requirementsof the situation. The use of the process for developing nutritionstrategies for the ‘Health for All Committee’ inone State of Australia is described. |
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| Keywords: | health promotion strategy nutrition |
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