Direct-to-consumer marketing of psychological treatments for anxiety disorders |
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| Affiliation: | 1. Bipolar Clinic and Research Program, Massachusetts General Hospital, Boston, MA 02114, USA;2. Department of Psychiatry, Harvard Medical School, Boston, MA 02114, USA;1. University of British Columbia, Canada;2. University of North Carolina at Chapel Hill, USA;1. Department of Management, Marketing, and Business Administration, College of Business, McNeese State University, United States;2. Department of Business Administration, College of Business, Auburn University at Montgomery, United States;3. Department of Marketing & Analysis, College of Business, Louisiana Tech University, United States;1. University of Pennsylvania School of Medicine, United States;2. Brown University Medical School, United States;3. Duke University Medical Center, United States |
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| Abstract: | Progress disseminating and implementing evidence-based psychological treatments (EBPTs) for the anxiety disorders has been gradual. To date, the dominant approach for promoting the uptake of EBPTs in clinical settings has been to target the education and training of mental health providers, with many consumers remaining unaware of the potential benefits of EBPTs for anxiety disorders. Direct-to-consumer (DTC) marketing may be a promising vehicle for increasing EBPT utilization rates in the treatment of anxiety disorders. This paper provides an overview of the rationale and important considerations for applying DTC efforts to promote evidence-based care in the treatment of anxiety disorders, and reviews current DTC efforts in this area, including resources on the Internet and other media and in-person events. We conclude with recommendations for future efforts in the DTC marketing of EBPTs for the anxiety disorders, including the need for increased funding and grassroots efforts to inform consumers about anxiety disorders and their most effective treatments. |
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| Keywords: | Anxiety disorders Evidence-based psychological treatments Dissemination Implementation |
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