| 浅析公共关系学理论在医院药剂科的应用 |
| |
| 引用本文： | 黄红,黄亮,申向黎,张伶俐.浅析公共关系学理论在医院药剂科的应用[J].中国药房,2011(21):1950-1952. |
| |
| 作者姓名： | 黄红 黄亮 申向黎 张伶俐 |
| |
| 作者单位： | 四川大学华西第二医院药剂科; |
| |
| 摘 要： | 目的:促进医院药剂科在构建和谐医患关系中发挥作用。方法:运用公共关系学理论,结合医患关系现状,提出药剂科公共关系工作开展的途径。结果与结论:药剂科应当树立全员公关意识,自觉维护组织形象;通过各种媒介传播正确信息,提供优良药学服务;以公众为中心,有效协调与沟通各方关系;强化危机意识,加强危机管理。
|
| 关 键 词： | 药剂科 公共关系学 医患关系 |
On the Application of the Theory of Public Relations in Pharmacy Department |
| |
| HUANG Hong,HUANG Liang,SHEN Xiang-li,ZHANG Ling-li.On the Application of the Theory of Public Relations in Pharmacy Department[J].China Pharmacy,2011(21):1950-1952. |
| |
| Authors: | HUANG Hong HUANG Liang SHEN Xiang-li ZHANG Ling-li |
| |
| Institution: | HUANG Hong,HUANG Liang,SHEN Xiang-li,ZHANG Ling-li(Dept. of Pharmacy,West China Second University Hospital of Sichuan University,Chengdu 610041,China) |
| |
| Abstract: | OBJECTIVE:To promote the role of pharmacy department in the establishment of harmonious physician-patient relationship. METHODS:By applying the foundational theories of Public Relations,the approaches to develop public relation in pharmacy department were put forwards on the basis of the status of physician-patient relationship. RESULTS & CONCLUSIONS:Pharmacy department staff should establish public relations awareness and jointly build a good image of the organization. They also should spread correct infor... |
| |
| Keywords: | Pharmacy department Public relations Doctor-patient relationship |
| 本文献已被 CNKI 维普 等数据库收录！ |
|
