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Strategy and marketing tactics in nonprofit hospitals. |
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| Authors: | M Parry A E Parry |
| Institution: | Colgate Darden Graduate School of Business Administration, University of Virginia. |
| Abstract: | Through the analysis of questionnaire data, this study examines the strategic management styles of 114 nonprofit hospitals and the relationship between each of these styles and hospital marketing tactics. The analysis has important implications for nonprofit hospitals and other health care organizations. |
| Keywords: | |