| 树立品牌意识以强势学科带动医院综合实力全面提升 |
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| 引用本文： | 徐建光.树立品牌意识以强势学科带动医院综合实力全面提升[J].中国医院,2005,9(4):13-15. |
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| 作者姓名： | 徐建光 |
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| 作者单位： | 复旦大学附属华山医院,200040,上海市乌鲁木齐中路12号 |
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| 摘 要： | 复旦大学附属华山医院在"树立科学发展观"的精神基础上,结合医院实际,确立建设国际化精品医院的发展目标,提出了"人才立院、特色强院"的发展方针,和"树立医院品牌意识,以强势学科带动医院实力全面提升"的发展思路.
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| 关 键 词： | 品牌意识 强势学科 医疗名牌 |
| 修稿时间： | 2005年2月22日 |
To set up brand awareness and promote hospital general strength in all aspects with advantage discipline |
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| Xu Jianguang.To set up brand awareness and promote hospital general strength in all aspects with advantage discipline[J].Chinese Hospitals,2005,9(4):13-15. |
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| Authors: | Xu Jianguang |
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| Abstract: | On the base of "setting up scientific development" and combining the hospital practice, Huashan Hospital affiliated to Fudan University defines its development goal of establishing internationalized hospital, development policy of "building hospital with talents and enhancing hospital with characteristics", and development ideology of "setting up hospital brand and promoting hospital general strength in all aspects with advantage discipline". |
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| Keywords: | Brand awareness Advantage discipline Famous brand of medical treatment |
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