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| 患者医疗服务价格感知机理与影响因素研究 | |
| 引用本文： | 孙飞超,钱辉,陈海啸,张大亮,王耀辉.患者医疗服务价格感知机理与影响因素研究[J].中国农村卫生事业管理,2010,30(10):822-825. |
| 作者姓名： | 孙飞超 钱辉 陈海啸 张大亮 王耀辉 |
| 作者单位： | 1. 浙江大学管理学院,浙江,杭州,310058 2. 浙江大学城市学院,浙江,杭州,310015 3. 浙江省台州医院,浙江,临海,317000 |
| 摘 要： | 文章聚焦于患者医疗服务价格感知的影响因素及其影响机理，采用理论与实证研究方法，探寻了把握患者医疗服务价格感知影响因素的具体方法，并根据研究结果提出了以患者类型及医疗服务项目类型为维度的改善患者医疗服务感知价值的管理策略。 |
| 关 键 词： | 患者就医感知价值 患者价格感知度 价格弹性 |
Mechanism and influencing factors about patient perceptions in medical service price |
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| Institution: | SUN Fei--chao,QIAN Hui,CHEN Hai--xiao,et al (Zhejiang University, Hangzhou , Zhejiang 310 0 5 8, China ) |
| Abstract: | This paper takes Taizhou Hospital for example and gets the results about mechanism and influencing factors about patient perceptions in medical service price. In addition,this paper offers a research method for hospital to find out influencing factors about patient perceptions in medical service price. At last,it proposes a management tool to improve patient perceived value about medical service price on the scales of patient characteristic and medical service type. |
| Keywords: | degree about patient perceived price price elasticity patient perceived value on medical service patient characteristic |
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