客户关系管理系统在大型公立医院体检健康管理中的应用

健康管理是一种先进的医学模式,旨在早期发现疾病和获得可疑疾病信息,是保持健康、预防疾病的重要措施之一,对于医疗服务体系良好运作意义深远。公立医院的体检机构则是医院开展健康管理的最佳实体。通过对于目前国内体检健康管理的构建、现状及存在问题的分析,引入客户关系管理（CRM）对体检中心的规范、高效管理及优化流程设计意义重大。运用CRM的理论及其核心思想,分析某家大型公立医院体检人群及业务现状,对于价格、客户服务策略等提出了可行性分析。

Thinking on customer relationship management system in health management of large-scale public hospital

Health management is an advanced medical model,which intends to conduct early detection of diseases and gain information of suspicious diseases.It is one of the important measures to maintain health and prevent disease,and has far-reaching significance to the well-functioning of health care system.The physical examination center of public hospital is the best entity to carry out health management.Based on the analysis of the establishment,status quo and problems of domestic physical examination management,t...