"Below the Line": The tobacco industry and youth smoking |
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Authors: | Jaimee Coombs Laura Bond Victoria Van Mike Daube |
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Affiliation: | WA Tobacco Searching Program, Curtin University. |
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Abstract: | BackgroundThis paper provides a comprehensive account of how the tobacco industry, over time, has promoted its products to young people.MethodA comprehensive search of tobacco industry documents relating to youth smoking was conducted using documents available on the World Wide Web through the Master Settlement Agreement.ResultsThe documents provide evidence that the industry invested great time and resources in developing strategies to attract young people through Youth Smoking Prevention strategies (including education strategies) and marketing to youth. The results include information from published literature and direct excerpts from the tobacco industry documents.ConclusionThe tobacco industry documents confirm that the tobacco industry has promoted and supported strategies that are ineffective in reducing smoking by youth, and opposed strategies that have proven to be effective. It is clear from the documents reviewed that the industry values the youth market and through a number of measures continues to promote its products to young people. |
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Keywords: | Youth tobacco tobacco industry |
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