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The alcohol advertising ban in Norway: Effects on recorded alcohol sales
Authors:Ingeborg Rossow
Affiliation:Department of Alcohol, Drug and Tobacco Research, Norwegian Institute of Public Health, Oslo, Norway
Abstract:In a recent analysis of the effect of the complete advertising ban on alcohol in Norway, I found that the ban led to a decrease in recorded alcohol sales. Jon Nelson offers comments on this study in two regards; my critical comments on his previous study of alcohol advertising bans and the time series analysis in my study. In this response to Nelson, I offer further explanation for my comments on Nelson's previous study and for the appropriateness of the analysis.
Keywords:alcohol  advertising ban  time series analysis  total consumption
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