|
|||||
|
|
| 从“加盟回归直营”现象谈连锁药店连锁模式的选择 | |
| 引用本文： | 顾海,陶丽宁. 从“加盟回归直营”现象谈连锁药店连锁模式的选择[J]. 中国药房, 2006, 17(18): 1438-1440 |
| 作者姓名： | 顾海 陶丽宁 |
| 作者单位： | 中国药科大学国际医药商学院,南京市,210009 |
| 摘 要： | 目的为连锁药店选择连锁经营模式(直营连锁和加盟连锁)提供借鉴。方法概述药店连锁经营的常见模式及我国医药连锁行业的连锁经营状况,分析各种模式的优、缺点和影响连锁药店连锁模式选择的环境。结果与结论我国医药连锁企业在选择连锁模式时,应根据具体情况作出选择,“加盟回归直营”现象并不能说明当前市场上加盟与直营已有了优劣之分,经过完善的加盟模式同样具有强大的市场竞争力。 |
| 关 键 词： | 连锁药店 直营 加盟 选择 |
| 文章编号： | 1001-0408(2006)18-1438-03 |
| 修稿时间： | 2006-06-07 |
On the Choice of the Chain Drug Store Mode from the Phenomenon of Franchise Returning to Direct Sales |
|
| GU Hai,TAO Lining. On the Choice of the Chain Drug Store Mode from the Phenomenon of Franchise Returning to Direct Sales[J]. China Pharmacy, 2006, 17(18): 1438-1440 | |
| Authors: | GU Hai TAO Lining |
| Abstract: | OBJECTIVE:To provide the reference for drug stores to choose the chain mode:the direct sales or franchise.METHODS:The common modes of the drug store’chain administration and the current condition of the chain drug store industry in china were summarized;The merits&demerits of each mode and the environment,which influenced the choice of chain modes,were analyzed.RESULTS&CONCLUSION:The phenomenon can not be the proof that direct sales are better than the franchise in the market.The Chinese pharmaceutical chain enterprises should make their own choices based on the specific situation.The improved franchise mode is very competitive in the market. |
| Keywords: | Chain drug store Direct sales Franchise Choice |
| 本文献已被 CNKI 维普 万方数据 等数据库收录！ | |