| 图书馆官方微博加入商业广告的可行性及投放模式 |
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| 引用本文： | 朱玉强.图书馆官方微博加入商业广告的可行性及投放模式[J].中华医学图书情报杂志,2013,22(10):28-31. |
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| 作者姓名： | 朱玉强 |
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| 摘 要： | 分析了图书馆官方微博加入商业广告的可行性与投放模式及其难点与解决方案。结果表明，图书馆可以充分利
用微博粉丝关系适当、巧妙加入商业广告，所得利润可用于图书馆建设。
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| 关 键 词： | 图书馆 商业营销 广告投放 官方微博 |
| 收稿时间： | 2013/6/28 0:00:00 |
Feasibility of library official microblog in commercial advertisement and its advertising model |
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| ZHU Yu-qiang.Feasibility of library official microblog in commercial advertisement and its advertising model[J].Chinese Journal of Medical Library and Information Science,2013,22(10):28-31. |
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| Authors: | ZHU Yu-qiang |
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| Institution: | Library of Shandong Normal University, Jinan 250014, Shandong Province, China |
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| Abstract: | Analyzed in this paper are the feasibility of library official microblog in commercial
advertisement, its advertising model, difficulties and solutions. |
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| Keywords: | Library Commercial marketing Advertising Official microblog |
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