| 论我国药品零售连锁企业的品牌建设 |
| |
| 引用本文： | 陈玉文,秦晓瑞,邓伟生,吴建军. 论我国药品零售连锁企业的品牌建设[J]. 中国药房, 2006, 17(19): 1518-1519 |
| |
| 作者姓名： | 陈玉文 秦晓瑞 邓伟生 吴建军 |
| |
| 作者单位： | 沈阳药科大学工商管理学院,沈阳市,110016 |
| |
| 摘 要： | 目的为我国药品零售连锁企业品牌建设提供参考。方法分析我国药品零售连锁企业品牌建设影响因素,通过市场调查、品牌定位、品牌设计、品牌扩张和品牌管理创建品牌。结果与结论药品零售连锁企业加快实施品牌建设,是企业发展和提高竞争力的必由之路。
|
| 关 键 词： | 药品零售连锁企业 品牌建设 |
| 文章编号： | 1001-0408(2006)19-1518-02 |
| 收稿时间： | 2006-04-20 |
| 修稿时间： | 2006-05-22 |
On the Brand Construction of Chain Drug Stores in China |
| |
| CHEN Yuwen,QIN Xiaorui,DENG Weisheng,WU Jianjun. On the Brand Construction of Chain Drug Stores in China[J]. China Pharmacy, 2006, 17(19): 1518-1519 |
| |
| Authors: | CHEN Yuwen QIN Xiaorui DENG Weisheng WU Jianjun |
| |
| Affiliation: | College of Business Administration, Shenyang Pharmaceutical University, Shenyang 110016, China |
| |
| Abstract: | OBJECTIVE: To provide reference for the brand construction of chain drug stores in China. METHODS: The factors which affecting the brand construction in Chinese chain drug stores were analyzed,and the brand was constructed by market survey,brand positioning,brand design,brand expansion and brand management. RESULTS & CONCLUSIONS: The development of chain drug stores and the increase of their competitive power can only be achieved by speeding up their brand construction. |
| |
| Keywords: | Chain drug stores Brand construction |
| 本文献已被 CNKI 维普 万方数据 等数据库收录！ |
|
