| 药品广告对公众影响力的调查及结果分析 |
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| 引用本文： | 白玉萍,陈蕾,张弛,李延敏,王华,黄志禄,杨悦.药品广告对公众影响力的调查及结果分析[J].中国药事,2011,25(7):664-666. |
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| 作者姓名： | 白玉萍 陈蕾 张弛 李延敏 王华 黄志禄 杨悦 |
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| 作者单位： | 1. 国家食品药品监督管理局药品市场监督办公室,北京,100050
2. 沈阳药科大学工商管理学院 |
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| 基金项目： | [本次调研感谢中国传媒大学广告学院广告主研究所的大力支持.] |
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| 摘 要： | 目的分析药品广告对公众的影响力。方法对药品广告对公众的影响力进行问卷调研,并进行原因分析。结果与结论药品广告不是公众选择药品的主要依据,可通过确保医务人员全面公正的接受药品信息、加强药店从业人员教育与培训等措施来加强监管。
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| 关 键 词： | 药品广告 影响 监管 |
Investigation on Influence of Drug Advertising on the Public and Results Analysis |
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| Bai Yuping,Chen Lei,Zhang Chi,Li Yanmin,Wang Hua,Huang Zhilu,Yang Yue.Investigation on Influence of Drug Advertising on the Public and Results Analysis[J].Chinese Pharmaceutical Affairs,2011,25(7):664-666. |
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| Authors: | Bai Yuping Chen Lei Zhang Chi Li Yanmin Wang Hua Huang Zhilu Yang Yue |
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| Institution: | Bai Yuping,Chen Lei,Zhang Chi,Li Yanmin1,Wang Hua1,Huang Zhilu and Yang Yue1(National Institutes for Food and Drug Control,Beijing 100050,1School of Business Administration,Shenyang Pharmaceutical University) |
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| Abstract: | Objective Analyze the influence of drug advertising on the public.Methods Research the influence of drug advertising on the public,analyze the reason why the ways to choose drugs can affect the choice of the public.Results and Conclusion Drug advertising is not the main way by which the public choose drugs,our country can regulate drug advertising by ensuring that the doctors can receive a comprehensive and impartial drug information,strengthening the education and training for the pharmacy staff etc. |
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| Keywords: | drug advertising influence regulation |
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