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Aging and Direct-to-Consumer Prescription Drug Television Ads: The Effects of Individual Differences and Risk Presentation |
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| Authors: | Amie C. O’Donoghue Mihaela Johnson Helen W. Sullivan Sarah Parvanta Sarah Ray Brian G. Southwell |
| Affiliation: | 1. Center for Drug Evaluation and Research, U.S. Food and Drug Administration, Silver Spring, MD, USA;2. Center for Communication Science, RTI International, Raleigh, NC, USA |
| Abstract: | |
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