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The academic-industry divide in health communication: A call for increased partnership
Authors:Danielle Blanch-Hartigan  Jennifer Yule  Krista Hill Cummings  Victoria Smith  Marianne Schmid Mast
Affiliation:1. Department of Natural and Applied Sciences, Health Thought Leadership Network, Bentley University, Waltham, MA, USA;2. Department of Marketing, D’Amore McKim School of Business, Northeastern University, Boston, MA, USA;3. Marketing Department, Babson College, Babson Park, MA, USA;4. Clinical Development, CompanionMx, Inc., Boston, MA, USA;5. Faculty of Business and Economics (HEC), University of Lausanne, Lausanne, Switzerland;1. Department of Natural and Applied Sciences, Health Thought Leadership Network, Bentley University, Waltham, MA, USA;2. Department of Marketing, D’Amore McKim School of Business, Northeastern University, Boston, MA, USA;3. Marketing Department, Babson College, Babson Park, MA, USA;4. Clinical Development, CompanionMx, Inc., Boston, MA, USA;5. Faculty of Business and Economics (HEC), University of Lausanne, Lausanne, Switzerland
Abstract:ObjectiveHealthcare communication research, teaching, and practice is in a period of innovation and disruption from new technologies, consumerization, and emerging models of care delivery. The goal of this commentary is to discuss perceived barriers and provide baseline metrics of academic-industry partnership in health communication.MethodsWe coded industry affiliations of authors published in Patient Education and Counseling (PEC) in 2018, and attendees and authors of accepted submissions at the 2018 International Conference on Communication in Healthcare (ICCH). We examined perceived barriers to collaboration by summarizing a roundtable discussion between industry and academic participants at the 2018 ICCH conference.ResultsIn 2018, less than 5% of contributions to PEC, 16 abstracts (3.1%) and only 7 attendees (1.4%) at ICCH had industry affiliations. Roundtable participants identified actual or perceived motivational differences, publication challenges, and distinct metrics/outcomes as key barriers to collaboration.ConclusionThese rough estimates provide a benchmark for current industry collaboration in our professional society. We discuss potential benefits of increased partnerships, suggest approaches to reduce barriers, and highlight recent progress.Practice implicationsAs individuals and professional organizations, we should promote ethical, multidisciplinary, and high impact research, teaching, and practice in partnership with our colleagues in industry.
Keywords:Corresponding author at: Department of Natural and Applied Sciences, Bentley University, 175 Forest Street, Waltham, MA, 02452, USA.  Industry  Business  Collaboration
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