Prevalence, proximity and predictors of alcohol ads in Central Harlem |
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Authors: | Kwate Naa Oyo A Jernigan Meghan Lee Tammy |
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Affiliation: | Department of Sociomedical Sciences, Mailman School of Public Health, Columbia University, 722 W. 168th St., 5th floor, New York, NY 10032, USA. nak2106@columbia.edu |
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Abstract: | AIMS: This study examined the prevalence of alcohol ads, the spatial relationship between alcohol ads and schools, churches and playgrounds, and area-level determinants of alcohol ad density in Central Harlem, New York City. METHODS: Alcohol advertising was quantified using street observation. Data on city demographics and infrastructure were obtained from the census and municipal databases. RESULTS: Alcohol ads were densely distributed; almost half of ads fell within a 152 m buffer of schools, churches and playgrounds; and ad density was positively associated with retail liquor outlet density. CONCLUSIONS: Predominantly Black neighbourhoods continue to face high exposure to outdoor alcohol advertising, including around sites at which youth congregate. |
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