基于微信公众平台的健康信息推送服务

摘要：通过对国内外网络健康信息推送服务现状进行调查，针对网络上的健康信息服务存在不全面不专业，广告泛滥以及无法根据用户需求提供个性化信息的问题提出基于微信公众平台的健康信息推送策略。在现有微信公众平台的功能上，进行二次开发建立健康信息数据库和提供多元化健康信息参考咨询，实现智能化和个性化的信息推送服务。

Wechat public platform-based health information push service

Abstract: The emergence of the Internet made the health information accessible to the general public.This study conclude the problems through the investigation of the health information push service in the internet.Aiming to the problems of which the health information is incomplete with a lot of advertisements,and also unable to provide personalized information according to user's requirement,this paper proposed a health information push system based on wechat to realize intellectualized and personalized information push service. The secondary development plugins can establish a comprehensive health information database and provide diversified health information reference service.