| 网络游戏中个体持续使用行为意向模型研究 |
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| 引用本文： | 马颖峰,白羽.网络游戏中个体持续使用行为意向模型研究[J].中国医学教育技术,2014(1):6-10. |
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| 作者姓名： | 马颖峰 白羽 |
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| 作者单位： | 陕西师范大学知识媒体研究所,西安710062 |
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| 摘 要： | 在计划行为理论和信息系统持续使用期望确认模型的基础上，结合网络游戏的特性，提出了网络游戏中个体持续使用行为意向理论模型。该模型分析了初始行为变量、过程变量、持续行为变量及其他们之间的效应关系，旨在全面深入的探讨游戏中个体持续使用意向的影响因素，并为进一步实证研究奠定基础。
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| 关 键 词： | 网络游戏 持续使用意向 计划行为理论 ECT-ISC |
Research on the behavioral intention model of individual continued use in online games |
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| Ma Yingfeng,Bai Yu.Research on the behavioral intention model of individual continued use in online games[J].China Medical Education Technology,2014(1):6-10. |
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| Authors: | Ma Yingfeng Bai Yu |
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| Institution: | (Knowledge and Media Institute, Shaanxi Normal University, Xi＇an 710062, China) |
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| Abstract: | Based on the Theory of Planned Behavior and Expectation-Confirmation Model of continued use in information system as well as combined with the characteristics of online games, this paper puts forward a theoretical model of behavior intention of individual continued use in online games. The model analyzes the initial behavioral variables, process variables, continued behavioral variables and the effect relationship between them. We aim to make an in-depth exploration into the factors influencing individual continued use intention in games and lay foundation for further empirical research. |
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| Keywords: | online game continued use intention Theory of Planned Behavior ECT-ISC |
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