个性化微信沟通方式在门诊面部年轻化患者中的应用研究

目的:探讨传统沟通方式与个性化微信沟通方式在门诊面部年轻化患者诊疗过程中满意度比较。方法:选取2018年1月-12月在门诊行面部年轻化的80例女性患者,随机分为对照组和观察组,每组40例。对照组仅采用传统的操作前后健康教育;观察组在对照组健康教育的基础上,以微信为媒介,实现个性化沟通,对面部年轻化患者行一对一和点对点操作前咨询、沟通、操作后指导及解疑。比较两组患者满意度、依从性和就医回头率情况。结果:观察组患者治疗满意度、依从性和就医回头率均明显高于对照组,差异均有统计学意义(P<0.05)。结论:个性化微信沟通方式应用于门诊面部年轻化患者,可提高患者满意度,实现患者后续需求的延伸,增加患者就医回头率,值得临床整形美容门诊推广应用。

The Investigation of Individualized WeChat Communication in the Treatment of Outpatients with Facial Rejuvenation

Objective To explore the comparison of traditional communication methods and personalized WeChat communication methods in the diagnosis and treatment of outpatients with facial rejuvenation. Methods Eighty female patients with facial rejuvenation in the outpatient department from January to December 2018 were randomly divided into the control group and the observation group, with 40 cases in each group. In the control group, only the traditional pre-and post-operational health education was used. Based on the health education of the control group, the observation group used WeChat as the medium to realize personalized communication. Through one-to-one and point-to-point consultation, communication, post operation guidance and troubleshooting for young patients in the face. The satisfaction, compliance and return rate to hospital of the two groups were compared. Results The treatment satisfaction, compliance and return rate of to hospital patients in the observation group were significantly higher than those in the control group, the differences were statistically significant(P<0.05). Conclusion The application of personalized WeChat communication in the facial rejuvenation patients can improve the patient’s awareness of treatment-related knowledge, improve patient satisfaction, achieve the extension of patients’ subsequent needs, increase the patient’s return rate, and is worthy of clinical plastic surgery promotion application.