| 重视医院文化建设树立医院品牌形象 |
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| 引用本文： | 张晓鹏.重视医院文化建设树立医院品牌形象[J].中国医院,2008,12(6):40-41. |
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| 作者姓名： | 张晓鹏 |
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| 作者单位： | 清华大学第一附属医院,100016,北京市朝阳区酒仙桥一街坊6号 |
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| 摘 要： | 医院文化不仅是增强医院凝聚力和核心竞争力，加速医院建设、发展的核心力量和无形资产，同时也是医院综合素质、精神风貌的集中体现。以文化建设为依托，把重点放在医院的人才培养、技术特色、研究优势、服务质量等内涵建设上，树立良好的社会形象，打造医院个性“品牌”。
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| 关 键 词： | 医院文化 医院品牌 医院形象 |
Building hospital brand by hospital culture construction |
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| ZHANG Xiaopeng.Building hospital brand by hospital culture construction[J].Chinese Hospitals,2008,12(6):40-41. |
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| Authors: | ZHANG Xiaopeng |
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| Institution: | ZHANG XiaopengTsinghua University Affiliated Hospital,No.5,Jiuxianqiao,Chaoyang District,Beijing,100016,PRC |
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| Abstract: | Hospital culture can not only enhance hospital core competition, improve hospital development and promote hospital invisible assets, but a reflection of hospital comprehensive capacity and spirit. Hospital human resource training, tech development, medical research and service quality can involve in hospital culture construction to build hospital brand. |
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| Keywords: | hospital culture hospital brand hospital image |
| 本文献已被 CNKI 维普 万方数据 等数据库收录！ |
