商业智能技术在制药企业信息化管理中的应用研究

概述商业智能技术在制药企业信息化管理中的应用背景，举例介绍商业智能技术的内涵及其应用于制药企业信息化管理的主要技术架构及所起作用。高效的信息化管理是制药企业成功的必备条件，商业智能技术具有的集成化数据管理、灵活的数据访问、强大的数据分析和可视化的报告能力，可将制药企业的数据资源转化成有用的信息和知识，为各层次管理人员的决策提供有效的技术支持。

Researches on the Application of Business Intelligence in the Information Management of Pharmaceutical Enterprises

The background of the application of business intelligence(BI) in the information management of pharmaceutical enterprises was summarized.The connotation and the main architecture and benefits of the application of BI were introduced by examples.The highly effective information management is essential to the success of pharmaceutical enterprises.The integrated data management,flexible data access,powerful data analysis and visualized reporting ability of BI could transform pharmaceutical enterprise data resources into useful information and knowledge and provide every management with effective decision support.