Perceptions on the use of pricing strategies to stimulate healthy eating among residents of deprived neighbourhoods: a focus group study |
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| Authors: | Wilma E Waterlander Anika de Mul Albertine J Schuit Jacob C Seidell Ingrid HM Steenhuis |
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| Institution: | (1) Department of Health Sciences and the EMGO Institute for Health and Care Research, Faculty of Earth and Life Sciences, VU University Amsterdam, De Boelelaan 1085, 1081 HV Amsterdam, the Netherlands;(2) National Institute for Public Health and the Environment, Postbus 1, 3720 BA Bilthoven, the Netherlands |
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| Abstract: | Background Pricing strategies are mentioned frequently as a potentially effective tool to stimulate healthy eating, mainly for consumers
with a low socio-economic status. Still, it is not known how these consumers perceive pricing strategies, which pricing strategies
are favoured and what contextual factors are important in achieving the anticipated effects. |
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