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母子系统保健健康促进与健康传播项目效果评价
引用本文:杜维婧,魏南方,安家璈,郭素芳,蔡颖,严丽萍,周楠,卫薇.母子系统保健健康促进与健康传播项目效果评价[J].中国健康教育,2011(6):430-433.
作者姓名:杜维婧  魏南方  安家璈  郭素芳  蔡颖  严丽萍  周楠  卫薇
作者单位:中国健康教育中心(卫生部新闻宣传中心);联合国儿童基金会驻中国办事处;
基金项目:卫生部-联合国儿童基金会母子系统保健健康促进与健康传播项目(YH601)
摘    要:目的了解实施母子系统保健健康促进与健康传播项目效果,为进一步开展母子保健健康教育提供线索和依据。方法采用定量调查和定性调查相结合的方法,了解实施母子系统保健项目的效果。结果项目在我国中西部12省的46个县开展,通过大众传播与参与式人际传播相结合的方法向孕产妇和0~5岁儿童家长传播孕产期保健和儿童保健项目核心信息。经过4年干预,项目活动覆盖了项目地区90.8%的孕产妇,80.4%的0~5岁儿童家长。项目干预4年后,与项目干预前相比,目标人群至少做过5次产前检查的比例从31.0%上升到81.2%,孕妇及时产前检查率从39.6%提高到84.7%,产前检查至少做了4项的比例从25.0%提高到85.0%,住院分娩率从70.5%提高到97.4%,生后1小时内开始吃母乳的比例从16.2%提高到58.9%,辅食及时添加率从60.6%提高到88.3%。在项目干预后显著提高,且都显著高于非项目地区(P<0.05)。结论母子系统保健健康促进与健康传播项目取得明显成效。

关 键 词:母子保健  健康传播  效果评价  

Effect evaluation of health promotion and communication project on maternal and children health
DU Wei-jing,WEI Nan-fang,AN Jia-ao,GUO Su-fang,CAI Ying,YAN Li-ping,ZHOU Nan,WEI Wei.Chinese Center for Health Education,Beijing ,China.Effect evaluation of health promotion and communication project on maternal and children health[J].Chinese Journal of Health Education,2011(6):430-433.
Authors:DU Wei-jing  WEI Nan-fang  AN Jia-ao  GUO Su-fang  CAI Ying  YAN Li-ping  ZHOU Nan  WEI WeiChinese Center for Health Education  Beijing  China
Institution:DU Wei-jing,WEI Nan-fang,AN Jia-ao,GUO Su-fang,CAI Ying,YAN Li-ping,ZHOU Nan,WEI Wei.Chinese Center for Health Education(Health News Communication Center,Ministry of Health),Beijing 100050,China
Abstract:Objective To evaluate the effect of Health Promotion and Communication Project on Maternal and Children.Methods Quantity and quality evaluation were conducted.Results The project conducted in 46 counties of 12 middle-west provinces in China.Health communication activities covered 90.8% maternal and 80.4% lower than 5-year kids'parents in project areas during the 4 years intervention.The rate of participating in antenatal examination at least five times increased from 31.0% to 81.2%,the rate of antenatal exa...
Keywords:Mother and children health  Health communication  Effect evaluation  
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