| 论医院视觉形象的建立 |
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| 引用本文： | 黄玉妍.论医院视觉形象的建立[J].现代医院,2003,3(3):50-51. |
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| 作者姓名： | 黄玉妍 |
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| 作者单位： | 江门市五邑中医院,广东江门,529000 |
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| 摘 要： | 随着我国经济和科技的发展,医疗市场的竞争焦点已不只是具体的医疗技术与设备的竞争,而且是以形象品牌为核心的无形资产的竞争。探讨如何利用视觉形象设计来进一步提高医院形象品牌,在竞争日趋激烈的医疗市场中开拓一个新境界。
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| 关 键 词： | 医院 视觉识别系统(Ⅵ) |
TALK ABOUT THE FOUNDATION OF HOSPITAL VISUAL IMAGE |
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| Huang Yuyan Wuyi traditional Chinese medicine hospital,Jiangmen municipal.TALK ABOUT THE FOUNDATION OF HOSPITAL VISUAL IMAGE[J].Modern Hospital,2003,3(3):50-51. |
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| Authors: | Huang Yuyan Wuyi traditional Chinese medicine hospital Jiangmen municipal |
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| Institution: | Huang Yuyan Wuyi traditional Chinese medicine hospital,Jiangmen municipal,529000 |
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| Abstract: | With the development of economy and technology in China, the main factor to win in the competition in the hospital market is no longer the advantage of some medical technology and equipment, bat the intangible asset of goodwill. The purpose of this article is to discuss how to improve the goodwill of our hospital, to create a new segment in this increasing fierce competitive hospital market by implementing the Visual Identity. |
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| Keywords: | Hospital Visual Identity |
| 本文献已被 CNKI 维普 万方数据 等数据库收录！ |
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