| 浅论大众媒体的健康传播策划 |
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| 引用本文： | 张天成.浅论大众媒体的健康传播策划[J].健康教育与健康促进,2012(2):124-126. |
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| 作者姓名： | 张天成 |
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| 作者单位： | 上海市健康教育所 |
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| 摘 要： | 要让健康教育开展得更有效并更受欢迎,大众报刊在进行健康传播时应改变目前普遍存在的"自说自话"现象,有效运用现代传播学中的诸多传播理论和技巧,努力提升策划、煽情能力,从而让健康传播产生更大的认识共振。
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| 关 键 词： | 健康教育 健康传播 策划功能 共振 |
Planning of Mass Media’s Health Communication |
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| Zhang Tiancheng.Planning of Mass Media’s Health Communication[J].Health Education and Health Promotion,2012(2):124-126. |
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| Authors: | Zhang Tiancheng |
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| Institution: | Zhang Tiancheng.Shanghai Health Education Institute,200040,China |
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| Abstract: | To promote health education effectively and make it more popular,mass media are supposed to change the phenomenon of being self-involved.Modern communication theories and techniques should be taken full advantage of,thus giving greater resonance to health communication. |
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| Keywords: | Health education Health communication Planning Resonance |
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