| 我国药品零售业价格战的起因和影响探析 |
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| 引用本文： | 李林,陈玉文,洪兰. 我国药品零售业价格战的起因和影响探析[J]. 中国药房, 2005, 16(23): 1837-1839 |
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| 作者姓名： | 李林 陈玉文 洪兰 |
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| 作者单位： | 沈阳药科大学工商管理学院,沈阳市,110016 |
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| 摘 要： | 目的:为我国药品零售业走出“价格战”提供参考。方法:分析我国药品零售业的现状,探讨价格战形成的原因及影响。结果与结论:我国药品零售业价格战弊多利少,价格战必将被以服务为基础的品牌战略所替代。
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| 关 键 词： | 药品零售业 价格战 起因 影响 |
| 文章编号： | 1001-0408（2005）23-1837-03 |
| 收稿时间： | 2005-08-10 |
| 修稿时间： | 2005-11-01 |
Cause and Effect of Price War in Chinese Drug Retailing |
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| LI Lin,CHEN Yuwen,HONG Lan. Cause and Effect of Price War in Chinese Drug Retailing[J]. China Pharmacy, 2005, 16(23): 1837-1839 |
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| Authors: | LI Lin CHEN Yuwen HONG Lan |
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| Affiliation: | The College of Business Administration, Shenyang Pharmaceutical Universit y, Shenyang 110016, China |
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| Abstract: | OBJECTIVE:To provide references on how to avoid price war in Chinese drug retailing.METHODS:The status quo of Chinese drug retailing was analyzed,meanwhile the cause and effect of price war were discussed.RESULTS & CONCLUSION:The disadvantages of price war outweigh the advantages,which is sure to be replaced by services-based brand strategy. |
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| Keywords: | Drug retailing Price war Cause Effect |
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