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深圳市医院视屏健康教育模式研究
作者单位:深圳市健康教育研究所,深圳市健康教育研究所,深圳市金众广告传媒有限公司 深圳,518020,深圳,518020,深圳,518000
摘    要:目的探索构建医院视屏健康教育模式。方法在深圳市各医院的候诊室、电梯口、挂号处等人群比较集中的区域设置视屏终端,并把各医院视屏终端连成网络,由播控管理中心统一控制,向前来就诊的患者及陪护人员进行健康教育。结果通过建立深圳市医院视屏健康教育的技术模型、组织结构模型和项目管理体系,形成了设备先进、功能齐全、运作统一、管理科学、网络完善的医院视屏健康教育运作模式。结论在政府投入健康教育事业经费还不充足的情况下,通过引进社会投资,实行"以项目养项目"的运行机制,是维持项目长久、持续、正常运行的有效途径。

关 键 词:医院  健康教育  视屏  分众传播

Study on Video Terminals of Health Education Mode in Shenzhen Hospital
Yang Guo-an,Lin De-nan,Dong Bo-chun.Shen-zhen ealth Education Institute,Shenzhen,,China. Study on Video Terminals of Health Education Mode in Shenzhen Hospital[J]. Health Education and Health Promotion, 2007, 0(3)
Authors:Yang Guo-an  Lin De-nan  Dong Bo-chun.Shen-zhen ealth Education Institute  Shenzhen    China
Affiliation:Yang Guo-an,Lin De-nan,Dong Bo-chun.Shen-zhen ealth Education Institute,Shenzhen,518020,China
Abstract:Objective To probe health education mode of video terminals in hospitals.Methods To propagandize the knowledge of health to patients and their companies by putting the video terminals in the crowded areas such as the waiting room,lift doors and registers.These video terminals formed a network and were controlled by the broadcasting center.Results Through establishing the hospital video health education system,now Shenzhen had formed a new mode of health education on the hospitals video terminals with good equipment,completed function,united running,scientific administration and perfect network.Conclusion Being lack of government's finance aids,we absorb the society finance to support our item.And it is an effective way to maintain the item running normally.
Keywords:Hospital  Health education  Video terminals  Focus communication
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